Scope of work: 

Visual Identity

Art Direction

 

Project: Be Beaver Bold Campaign

"Be Beaver Bold" is a campus-wide movement to get involved and be engaged in the Beaver Community at Oregon State University. Student Events and Activities (SEA) encourages students to challenge themselves to find what makes them #BeBeaverBold. This design was created for the campaign's 2013-2014 school year. The use of cursive script was inspired by old school spirit, to reflect college tradition and the colors have been kept within the traditional color palette of OSU.